Supermarkets have seen choas akin to that of Black Friday sales after they reduced the price of their Easter eggs.
Hordes of divorced dads, who had all forgotten it was Easter and they had the kids this weekend, descended on the stores around the country.
Sally Smith, a supermarket worker, was shocked by the scenes she witnessed.
"I saw them all milling about outside before we opened. It was a sea of Paul Weller haircuts and parkas at the front door.
"Then we opened up and they came charging in. The last thing I remember was the smell of Lynx deodorant and stale lager hitting me as I was swept away by the mob.
"When I woke up all of the cheap Easter eggs had gone.
"But they hadn't touched the full price Lindt ones. Cheap bastards."
Simon Williams, an unshaven dad, reported that his favourite Weezer t-shirt was ripped after he he got into a fight with another unshaven dad over a Wispa Easter egg that had £1 off the normal price.
"It was crazy, after he ripped my t-shirt I pulled off one of his New Balance trainers and threw it into the biscuit aisle.
"There was no way I was leaving without a cheap chocolate egg for my kid. I'd do anything for my kids. Except pay full price for an Easter egg. And remember that I have them this weekend."
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